the purpose of advertising cars really has changed hasn't it? I mean, basically the dealer stuff is like billboards that run during whatever game we're watching. And "brand" and "even launch work" is sort of MIA. And with good reason. Is there a specific brand that we haven't made up our minds about? Can we add to the story of BMW, or Ford or even Kia? What can we say that hasn't been said. "Tesla is worth more than three times as much as Toyota (TM), the second most valuable automaker, which has a market cap of about $280 billion, and boasts sales and profits that dwarf those of Tesla." It was an idea. But it wasn't advertising.